You make think your baby on board sticker will somehow protect your family from the dangers of the road, but do they really make any difference?

For many parents, adding a baby on board sticker to their rear window is a no-brainer but a growing number are asking whether they really make any difference. A product of the 1980s, the stickers have stood the test of time, created by two young sisters who had no idea they would end up on cars around the world.

From Little Things…

Michael Lerner, a multi-millionaire and investor in the company, says his own experience sparked his interest in the idea. Driving his nephew home from a family party, Michael says he finally understood what parents face on the road. “It was the first time in my life I felt what a parent would feel with this little infant in their car,” he told The Washington Post. “People were cutting me off, tailgating me and I felt extraordinarily protective and concerned.

Lerner invested in an idea, put forward by two sisters, who wanted to sell ‘Baby Aboard’ stickers. “I don’t know if I would have connected so strongly with the product if I didn’t have that experience,” he admitted.

What’s The Use?

There have been many versions of the sign, making fun of the original idea, and perhaps posing the question – what is the point of the sticker? Some would say it is an attempt to regain control in an unpredictable situation, others would say it is self-indulgent and many believe it promotes patience and reduces risk.

Kari Nixon, a professor at Whitworth University in Washington, says that providing a risk-free life for our children is simply not possible, particularly on the road. “The sign is open to anybody else’s interpretation,” she said. “We don’t have control over that.”

Do you think that ‘baby on board’ stickers are self-indulgent or essential? Let us know your thoughts in the comments.

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  • the original reason was if there was an accident that the emergency workers would know to look for a small child, i think it may be from the time of no seat belts

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  • A sticker shouldn’t change someone’s driving

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  • whether there is a sticker or not, people should be driving the same on the road.

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  • I always read it as be careful of this car as the parent may be slower to take off or distracted!

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  • I have one but it’s quite pointless. Drivers really don’t care less who’s on board.

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  • I’ve never had one, don’t think it would make a difference to other drivers. But it’s a good point that others make that it would be good in an accident.

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  • It’s certainly not self indulgent. I used one when the kids were little. It reminds drivers to stay back a little as there is precious cargo in the back.

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  • I always believed they were simply a flag for emergency workers in case of accident, letting them know there’s a high chance they need to look for small victims. Nothing to do with other drivers.


    • Exactly – capsules/car seats and babies can move in accidents and this is the reason for one in our car.
      It alerts emergency workers to look for a capsule/car seat and baby.

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  • We never had one on our car.

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  • I think the idea is there but drivers are just so impatient I don’t think it would matter to them.

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  • They never made anyone drive any better around me when I had one.

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  • I don’t have on and I don’t know if they make a difference or not but I don’t think it’s self-indulgent to have one.

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  • I don’t think it makes a difference to how other drivers behave on the road, if they’re going to be a dick, that’s exactly what they’ll do. I always thought they were for if you are in a car accident, it let’s rescuers know there is a baby on board. But would the child restraints do that? We never had one, my son doesn’t have one, I don’t think they’re that important

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  • A baby on Board sticker is a good alert in the case of an accident.

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  • I don’t think it should make a difference, we should be careful and respectful drivers always.

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