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Surprise! Nieces and nephews take the top spot, ahead of parents, siblings and even our best friends when it comes to Aussie aunts and uncles’ spending priorities at Christmas.

Research from LEGO® Australia has found exactly who top festive shopping lists, with over a third (37 per cent) of Aussie aunts spending the most on their nieces and nephews this Christmas.

Rellies have been relegated with only 14 per cent of Aussie aunts and uncles spending the most cash on mum and dad. Sorry siblings, you’re down in the pecking order as well, with only 1 in 10 aunts and uncles splashing out on their siblings. And so much for BFFs as only 5 per cent of aunts and uncles put their best friends first when it comes to Christmas gifts.

Big Bucks To Be Cool

LEGO also uncovered that Australian aunts and uncles are expected to spend a huge $313 million on gifts for their nieces and nephews this Christmas, in a desperate bid to be seen as cool by the younger generation.

More than half (56 per cent) are worried about choosing gifts and the fear of being present shamed means 61 per cent say they feel pressure from their niece or nephew to give a ‘cool’ gift.


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Haunted by the ghosts of presents past, 47 per cent of Aussie aunts and uncles have had their niece or nephew say they don’t like their gifts, causing them to spend up to 10 hours shopping in an attempt to find the perfect Christmas presents.

This seasonal stress is leading many aunts and uncles (89 per cent) to admit they would rather do household chores like taking out the bins (12 per cent) and cleaning the bathroom (14 per cent) than go Christmas shopping for their nieces and nephews.

How Do You Give A Cool Gift?

So with all this pressure to buy something great for your niece or nephew, how do you do it? The best sources of inspiration come from your siblings, browsing online shopping guides or even asking other kids what they like!

Actress Sam Frost is in the same boat as all those struggling to find the perfect gifts for their nieces and nephews, but shares some simple advice – think back to what you loved playing with as a kid!

“I have beautiful memories of having a passion for LEGO as a child, so I can’t wait to see my niece’s face light up as she opens her present this year.  For aunts and uncles stuck this Christmas, LEGO is the perfect solution; it’s the gift of imagination – so you really can’t get it wrong!” says Sam.

Give the gift of imagination this Christmas; LEGO is available from all good retailers.

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  • My 12 y.o. Great Niece, her Grandma and I take her clothes shopping. She chooses what she likes herself, Grandma has a much better idea of correct size and how it looks on her so I take her with us.. The boys I ask the parents for suggestions but they often aren’t very helpful. Standard answer is “I don’t know”. So frustrating!! Books on what they are interested in, suitable sturdy toys (they will probably share them are options

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  • My sister spoils my children. She is great at gifts. She gave them a personalised book each and a personalised library bag. Great presents but I always ask her to not buy them anything. I am 1 of 8, 10 if you include my step brothers, the adults do a KK which I opt out of.

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  • That’s interesting, I didn’t see that coming

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  • Don’t have any nieces and nephews any more so my Christmas bill keeps going down.

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  • I love buying for my nephew but my kids always get the most..lol

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  • I live buying gifts for my nephew and niece. My sister gives me a budget to stick to haha

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  • My nephews and nieces are overseas too.
    I love Legos. Perfect for every age!!

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  • Kids tell you what they like and want all the time they are way easier to buy for than adults.

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  • I bought gift cards for all nephews and nieces but my kids love LEGO and always buy them it’s good for the imagination and teach them creativity

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  • All our siblings, mums & dads, nieces and nephews are living oversees. Easy, no Christmas presents to but for them !

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  • Up to 10 hours spent shopping to try and find the perfect gift! No way! I make a short list of gifts to save time.

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  • I think it was easier when they were younger, it’s so hard now! I bought so much Lego for them over the years, but now they don’t want it so much.
    This year I have bought my nephews a movie box – a box filled with chips, lollies and snacks, drinks, and popcorn and a voucher for the movies. I had some money left over so they are getting a gift card too. I know they will love going to the movies, so It should be a hit!

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  • I give what they would like and what and l can afford,all good!

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  • I’ve got to admit Lego is a fallback for me.


    • We adore Lego too! It suits all ages and stages for sure! :)

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  • Of course they do. You can buy the awesome messy noisy toys and don’t have to deal with the fallout from it. Its fantastic.


    • Hhahaha I used to do this to my sister, but now I have a child it’s coming back to haunt me

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