Surprise! Nieces and nephews take the top spot, ahead of parents, siblings and even our best friends when it comes to Aussie aunts and uncles’ spending priorities at Christmas.
Research from LEGO® Australia has found exactly who top festive shopping lists, with over a third (37 per cent) of Aussie aunts spending the most on their nieces and nephews this Christmas.
Rellies have been relegated with only 14 per cent of Aussie aunts and uncles spending the most cash on mum and dad. Sorry siblings, you’re down in the pecking order as well, with only 1 in 10 aunts and uncles splashing out on their siblings. And so much for BFFs as only 5 per cent of aunts and uncles put their best friends first when it comes to Christmas gifts.
Big Bucks To Be Cool
LEGO also uncovered that Australian aunts and uncles are expected to spend a huge $313 million on gifts for their nieces and nephews this Christmas, in a desperate bid to be seen as cool by the younger generation.
More than half (56 per cent) are worried about choosing gifts and the fear of being present shamed means 61 per cent say they feel pressure from their niece or nephew to give a ‘cool’ gift.
Haunted by the ghosts of presents past, 47 per cent of Aussie aunts and uncles have had their niece or nephew say they don’t like their gifts, causing them to spend up to 10 hours shopping in an attempt to find the perfect Christmas presents.
This seasonal stress is leading many aunts and uncles (89 per cent) to admit they would rather do household chores like taking out the bins (12 per cent) and cleaning the bathroom (14 per cent) than go Christmas shopping for their nieces and nephews.
How Do You Give A Cool Gift?
So with all this pressure to buy something great for your niece or nephew, how do you do it? The best sources of inspiration come from your siblings, browsing online shopping guides or even asking other kids what they like!
Actress Sam Frost is in the same boat as all those struggling to find the perfect gifts for their nieces and nephews, but shares some simple advice – think back to what you loved playing with as a kid!
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“I have beautiful memories of having a passion for LEGO as a child, so I can’t wait to see my niece’s face light up as she opens her present this year. For aunts and uncles stuck this Christmas, LEGO is the perfect solution; it’s the gift of imagination – so you really can’t get it wrong!” says Sam.
Give the gift of imagination this Christmas; LEGO is available from all good retailers.