The Swedish homewares store proves that you can flat pack just about anything!

If you love IKEA, chances are you also love the challenge of flat pack furniture, but it turns out that the store offers much more than just the perfect storage solution or kitchen fit out. The Swedish retail giant has released a flat pack edible Easter bunny just in time for chocolate season, and it combines all the joy of self-assembly with delicious milk chocolate.

Step By Step

The do-it-yourself chocolate comes in three parts that are neatly placed together to create the Easter bunny, without a single screw or set of instructions in sight! The ears, body and legs slot together allowing the bunny to stand completely upright. The product is not only a bit of fun, but is also sustainable, using UTZ certified cacao. IKEA says that the bunny can also be used as a cute Easter decoration, but the Aussie heat and temptation for little tummies means we can’t see it lasting long enough for that!

easterbunnyikea (1)

 

The flat pack Easter bunnys are $6 each and expected to remain in IKEA stores until June. We think they’d make an amazing Easter craft activity for kids over the school holidays, or a super cute alternative to a party bag if your child’s birthday is in the lead up to chocolate season!

What do you think of IKEA’s flat pack Easter bunny? Let us know in the comments!


  • Seriously?!? A brilliant concept, one I’d never have dreamed up. Sadly, no Ikea near us, and I’m amazed they will stay on sale until June.

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  • I love the flat pack idea!

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  • A great extra as an Easter gift idea.

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  • We’re actually going to Ikea this arvo :)

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  • I thought I read this wrong – but it is a chocolate bunny you can put together yourself! Amazing!

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  • How cool! Both creative and yummy!

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  • Clearly you can flat pack anything. A funny idea! Gift an Easter present that you have to make yourself.

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  • Oh that is hilarious….hope the allen keys are. Chocolate

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  • It’s an interesting concept and fits IKEA’s brand to a tea.

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  • Made me smile, love flat pack, great for Ikea’s business.

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  • This is brilliant. I want one. But I do wish there were more parts and instructions.

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  • Doubt it would get made – just eaten!!!

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  • I absolutely love this!

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  • Fantastic!! Kids love chocolate and making things.

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  • Love it – gives the kids something constructive to do and even if I end up doing it I have become queen of the flat pack so no problems. Just wondering if you get any extra left over chocolate screws !!

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