The Swedish homewares store proves that you can flat pack just about anything!

If you love IKEA, chances are you also love the challenge of flat pack furniture, but it turns out that the store offers much more than just the perfect storage solution or kitchen fit out. The Swedish retail giant has released a flat pack edible Easter bunny just in time for chocolate season, and it combines all the joy of self-assembly with delicious milk chocolate.

Step By Step

The do-it-yourself chocolate comes in three parts that are neatly placed together to create the Easter bunny, without a single screw or set of instructions in sight! The ears, body and legs slot together allowing the bunny to stand completely upright. The product is not only a bit of fun, but is also sustainable, using UTZ certified cacao. IKEA says that the bunny can also be used as a cute Easter decoration, but the Aussie heat and temptation for little tummies means we can’t see it lasting long enough for that!

easterbunnyikea (1)

 

The flat pack Easter bunnys are $6 each and expected to remain in IKEA stores until June. We think they’d make an amazing Easter craft activity for kids over the school holidays, or a super cute alternative to a party bag if your child’s birthday is in the lead up to chocolate season!

What do you think of IKEA’s flat pack Easter bunny? Let us know in the comments!

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  • Once put together, the bunny can be used as Easter decoration. Or be eaten straight away!
    The chocolate contains a minimum of 30% cocoa.
    UTZ certified cacao: ensures sustainable farming standards and good conditions for workers.
    You can easily check the origin of the cocoa beans by visiting http://www.utzcertified.org/IKEA.

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  • VÅRKÄNSLA
    Milk chocolate bunny, self-assembly, UTZ certified
    $6 / 0.09 kg
    Price/kg $66.67 At this price it would want to be very good chocolate to eat. Maybe we are not to think about the price per KG.

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  • This is so funny ! I would have been really impressed if they could have somehow incorporated screws and an allen key into the assembly :)

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  • I wonder how quickly it melts into your fingers as you’re putting it together? Cute idea though.

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  • HAha, very cute. A clever idea by the ikea marketing department and a way to showcase what they do and remain authentic.

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  • interesting idea, just wondering what the chocolate is like

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  • Love it – great marketing campaign and bonus, it probable cost them next to nothing to ship so many!!

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  • I laughed out loud when I saw this as it is so IKEA but saying that it’s very clever, and cute and I love it.

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  • i love this, so cute and on point with the traditional flat pack pieces Ikea sell – I think it’s great :)

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  • Quirky and exactly what ikea would do

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  • this is too cool! I would have a nibble!

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  • This is a cool and very apt concept for IKEA.

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  • What a cool concept. The kids would love building their own bunny

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  • Ths is very funny. It’s also cute.

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  • Oh this is an interesting bunny!

    Reply

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