Dust off your gardening gloves and get ready to get dirty with the kids. We’ve just heard that Woolworths is soon launching a new collectable campaign, called Discovery Garden.

We’ve barely had time to take a breath after finishing our Woolies Lion King Ooshies collection and placing the last mini in our Little Shop 2 folder. But the next collection is around the corner….and it’s going green.

A few weeks ago, we speculated that the next collectable campaign would surely be a ‘greenie’ initiative, similar to New Zealand’s Little Garden Campaign. We initially predicted that Coles would be the one punting these new earthy collectables. But we’ve just heard that Woolworths are the ones actually bringing Discovery Garden to Australia.

Coming Soon

A Woolies spokesperson has said:
“Woolworths is excited to confirm that we will be launching Woolworths Discovery Garden in September, a new collectable designed to give Australians of all ages the opportunity to grow their very own fresh food.

“Woolworths Discovery Garden is based on the internationally successful ‘Little Garden’ which has previously been rolled out in countries such as New Zealand and South Africa.

“We are excited to give Australians the opportunity to engage in the program and look forward to sharing more details of what customers can expect closer to the launch date.”

Woolworths Discovery Garden

This One’s For The Greenies

Those recycling rangers who have been quick to lambast the retailers for their unnecessary use of plastic in collectable toys, will rejoice the eco-friendliness of Discovery Garden. No plastic in sight.

The promotion involves giving customers a seedling kit and various seeds when they shop at the supermarket. In the New Zealand stores, there was also adorable merchandise on offer, such as children’s gardening gloves and watering cans.

Shoppers got pretty passionate about the project and loved sharing photos of their growing plants.

Support

Parents are already showing support of the new compostable campaign.

When we announced this news on our facebook page, most mums responded favourably:

“I like the idea of this. But it won’t be collected it will be used!” said one comment.

And another: “About time to do something useful, instead of adding to the landfill problem.”

“Finally a great idea, not just for the kids, great for everyone especially the environment.”

A few others were just over the whole things before it started:

“I’ll say it! Boring,” said one.

“Enough already,” remarked another.

 

Are you excited about Discovery Garden? Are you going to take part? Tell us in the comments below.

More on Mouths of Mums

 


  • I love the idea, but as we will be crossing state lines at the end of the year, I don’t think we will be able to participate. We can’t take plants from SA to NSW.

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  • A great idea, wondering what type of seeds will be given out.

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  • Ohh this is awesome
    I cant wait to plant them

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  • I think it’s a great idea. Not everyone loves the collections so not everyone will like this. Something a bit more education for our children.

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  • ITS a fantastic idea I defenitly support it

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  • I love the idea but I don’t think it will create the same obsession as the other collectables.

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  • This is a brilliant idea that should please everyone. It will mean that even if you don’t have a child you can still use the product yourself. Way to go Woolworths

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  • So excited – can’t wait for this!!!

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  • Cant wait for it!

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  • Best idea! With spring coming its the best time for this!

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  • Best idea ever !!

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  • This is an awesome idea for the kids! This would be something they can really learn from.

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  • possibly the best collectable idea from a supermarket ever! – I will deliberate shop at woolworths to support this

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  • I don’t shop at Woolworths but I love this idea for me!!!

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  • Now this is a fantastic idea! Something useful that kids love and won’t end up in the bin. It will also teach responsibility

    Reply

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