Aussie mum Ellie West has created a music video that pays tribute to her favourite department store…

Dedicated Kmart mum Ellie West has created a music video that captures everything she loves about the popular department store. The video follows the 27-year-old mum of three around her local Kmart as she works her way up and down the aisles, paying tribute to what she calls her favourite place in the world Kidspot reports.

Pure Joy

Ellie says the decision to film the video was an easy one. “My husband knows how much I adore Kmart, so we came up with the idea to shoot a music video,” she said. “We went in and just waited until there was nobody around to film the different scenes. The funniest part was when I was jumping out of the pile of pillows, a Kmart employee walked past but didn’t say anything. I thought we might get chucked out of the store, but they didn’t really notice.”

An Encore Performance

The couple hasn’t ruled out returning to the store to film a second instalment of the music video after the first one went viral. “I really enjoyed doing it,” Ellie said. “My husband and I couldn’t stop laughing the whole time. It is a funny memory to look back on. All my family and friends thought it was hilarious.”

We absolutely love Ellie’s tribute to Kmart (it’s completely hilarious)! We’re pretty sure there are many mums who share her love for the bargain-filled store – we’ve definitely felt like dancing down the aisles after finding an incredible deal!

What do you think of Ellie’s Kmart music video? Let us know in the comments!


  • I don’t get it, the video wasn’t enjoyable to me. Was it suppose to be funny? KMart really isn’t all that it’s cracked up to be. I usually find a few bargains and nice things amongst the trash.

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  • bahaha, I could just imagine seeing her rise out of the cushions……and me walk on past as though nothing untoward had happened

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  • Haha very funny. I do shop at Kmart quite regularly. She had fun with it and provided a good laugh!

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  • I like Kmart but not that much. Definitely lots of passionate people though.

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  • Not sure I would have been pleased if I saw her while she was making the video.

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  • I thought it was well done. Good for a laugh and I’m sure she put everything back where she got it from.

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  • Sorry but I think this type of behaviour is wrong for younger ones to see. Her lying on the floor with those clothes, hope she brought them all and not just left there for others to clean up. did she really buy all those cushions or leave there for someone else to put away. This sort of behaviour can get people banded from shops.

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  • thats better than a professional advert! well done!

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  • Such a funny video. Kmart is definitely good for homewares & to update on a strict budget.

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  • I don’t understand the Kmart obsession.

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  • Lol, too funny. Kmart is a great store to nab a bargain.

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  • You can never have too many cushions, lol.

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  • This is actually a genius idea

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  • Who doesn’t love Kmart!? LOL

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  • She must be a Kmart shopaholic. I wonder if Kmart will buy the rights to it and use it for promotions

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