Kraft is attempting to jump on the lying game that parents often play with their kids by adding a new salad dressing product Kraft Salad “Frosting.”

The product is actually just Kraft Classic Ranch Dressing disguised in a frosting container.

“According to a recent study, Ranch dressing is the most popular dressing in the United States, and kids will eat anything with frosting, right?” the press release notes. “It’s a match made for dinnertime bliss. Now, convincing children to eat salad, broccoli and carrots may be a whole lot easier. Just add Kraft Salad ‘Frosting.’”

Kraft also announced a contest to give families a chance to win free samples of its “frosting.”

“Innocent lies parents tell their kids help alleviate the pressures of everyday parenting, and if it gets kids to eat their greens, so be it,” Kraft head of marketing Sergio Eleuterio said in the press release.

“Simple innocent lies are not only part of parenthood, but a true tactic used by parents everywhere. Kraft Salad ‘Frosting’ is one lie you won’t feel bad telling your kids.”

But The Milk Meg is really not impressed at all by the product. She said on Facebook, “I’m really not ok with this. I actually thought this was a joke at first! And the ingredients in this packet are almost as bad as frosting anyway!

“How about giving your child a carrot instead and saying, “Here is your snack”.”

What do you think? Worth a shot to get the kids to eat better?

Share your comments below


  • Don’t think it’s very healthy and I don’t like the deception. Just teach your kids that eating fruits and veggies are tasty and healthy and part of life and a way to take care and be sweet and care for yourself (like brushing your teeth, combing your hair, drinking water, going to bed).


    • Fruit and vegetables are tasty and teaching children how to prepare and cook these foods is a wonderful life skill. It is a joy to teach children how to cook too.

    Reply


  • Clever idea but i think it could be done a lot better.

    Reply


  • Bad move Kraft in USA – hope Australia doesn’t follow suit. Give your kids raw vegies – they’ll love them – cooked not so much. But for heavens sake be honest and the kids will love you for it.
    The biggest thing here is for your children to see you and their dad eat vegetables all the time and they will think it’s an OK thing to do too.

    Reply


  • That sounds so weird and artificial

    Reply


  • No way would I use this. Sounds weird to put frosting on a salad.

    Reply


  • If I want to try a dressing with the kids, I just tell them “I think it’s yummy, you might like it too”. Frosting on salad sounds awful and I don’t like lying to my kids..

    Reply


  • I think maybe it crosses te line a bit from little evasion to genuine lie, and tats harmful.

    Reply


  • Not a product that appeals to me.

    Reply


  • I don’t think I would use it but I do think it’s a very clever marketing idea.

    Reply


  • Yuck. I just educate my children on why we eat delicious veggies and make sure I always serve veggies. Why add fake crap to something that doesn’t need it?

    Reply

Post a comment
Like Facebook page

LIKE MoM on Facebook

Please enter your comment below
Would you like to include a photo?

No picture uploaded yet
Please wait to see your image preview here before hitting the submit button.

Your MoM account

Lost your password?

Enter your email and a password below to post your comment and join MoM:

↥ Back to top

Thanks For Your Star Rating!

Would you like to add a written rating or just submit?

Write A Rating Just Submit
Join