A new Country Road campaign is raising eyebrows after an image of two children modelling has been labelled overly sexualised.
Followers of the brand left dozens of comments under the photo which depicts a young boy and girl modelling white linen shirts.
The photo shoot has received loads of backlash as concerned shoppers took to the comments section to blast the ad as ‘inappropriate’ and even ‘sexualised’.
“I love your clothing Country Rd but not sure about an advert where a young person sits back with their shirt buttons open like an adult model,” one woman wrote.
“Super weird and a bit creepy to be honest,” one woman wrote.
“Considering the culture of over-sexualisation of children that is leading to millions of children being abused and trafficked every year this photo is completely tactless,” another wrote.
“Totally inappropriate photo of children,” another agreed.
“Very disappointing CR. Kids for goodness sake.”
“Ummm I thought they were adults clothes with that ‘styling’…not good.”
“They are kids! No need to pose and style them like adults. Big NO countryroad.”
“I’m sure it wasn’t intended but this is not a good look CR. Not age appropriate styling.”
Country Road responds to backlash
Country Road responded saying, “As an iconic Australian family brand it’s important to us to promote positive, age-appropriate imagery that reflects our values.
“This image is in no way intended to be provocative. It is designed to showcase our new-season linen-cotton shirts in a relaxed and casual context. The boy photographed at left and the girl featured to the right of this image have been styled in a way that reflects the relaxed design and comfortable fit of these spring/summer Resort garments.”
Do you think the image is too “sexy” for young kids? Share your comments below