The popular Harry Potter bar on the rooftop of The Imperial in Melbourne will be torn down after failing to get permission from Warner Bros.

After a three month run as one of the most popular rooftop bars in Melbourne, Vertic Alley’s Harry Potter bar has been issued with a cease and desist notice. The wizard-themed hang out has sat just a hundred metres away from the Princess Theatre since the Australian premiere of Harry Potter and the Cursed Child, but it seems the bar’s owners didn’t exactly get permission from Warner Bros before opening…

A Little Bit Of Magic

The bar has been hit with locals and visitors alike, featuring a number of themed pods serving food and drinks inspired by J.K Rowling’s magical world. If you haven’t had a chance to visit the bar already, then it looks like you won’t get to try their famous Buttah Beer or enjoy some Friday night cocktails at Bourke Street Wands or the Imperial Owl Emporium.

Although we couldn’t get enough of the Harry Potter-inspired creations, it seems that Warner Bros was less than impressed. “Anything that is themed Harry Potter must have a legal contract with Warner Bros to ensure that Harry Potter intellectual property is managed correctly and all above board,” they said in a statement. “The pop up is clearly a knock-off from Diagon Alley and they were making money out of it.”

It seems that pub owners don’t intend to disappear without a fight, telling staff that the planned demolition of the pop-up had been ‘paused’, however removal works appear to be in progress.

Just what will happen to the wizard-themed pop-up remains to be seen, but it has definitely added a little bit of magic to the Melbourne skyline, even if only for a short time.

Do you think the Harry Potter themed bar should be forced to close? Let us know in the comments.


  • Oh dear. I guess they weren’t able to get a contract. Would probably be very expensive.

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  • Oh sad. Surely they could figure something out?

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  • if they didn’t get permission to do it, then it seems fair, despite it being so popular

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  • Such a shame when it is so popular but probably not worth the legal fees to fight it.

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  • It is a known fact when it comes to business and money and copyright that approval has to been given for using the brand name.

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  • Itr’s a lovely creative idea. Warner Bros could be a less rigid, in the end they could benefit from this.

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  • I’m surprised they didnt get approval before hand, they could’ve been sued

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  • What a shame. Warner Bros should give in to this one.

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  • I would have loved to go but it is so hard with young kids.

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  • It’s not exactly a secret that film and TV companies protect their copyrights. They can’t e surprised.


    • It does indeed appear they protect them with great rigour and with great vigilance.

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  • I wonder what the result would be if the owners of the bar offer to pay good royalties to be allowed to keep it up.

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  • What a pity! I didn’t even know that it was there. Although i don’t blame Warner Bros – i wish the owners had got permission first as it would have been a great addition to Melbourne

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  • Well, it was done illegally indeed. I don’t think they have a case on their side.

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  • What do they expect if they did it all without permission?! People are way too worried about losing money to let others get away with this. The Harry Potter franchise is so huge, no way will they let go of someone making money from it and not passing any on to the creators

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