A Perth mum has shared her disgust at the unhealthy Back to School promotion Nestle has on display at her local Coles supermarket.
Taking to the Nestle Facebook page to share her thoughts on the promotion she wrote, “So this is what you consider a good promotion of food for parents for ‘Back to School’??? Shame on you for targeting parents in this way!!”
She added, “Sweetened condensed milk, choc drops and sour gum lollies are sooooo far from back to school staples, I’m totally lost as to why they are even there and as for the majority of the rest – THIS is why we have an obesity epidemic!!!
“Preying on the uneducated and using your corporate pull to sway the star ratings (there is no other way that Milo could have a 4.5 star rating) is flat out disgraceful!
“But profits trump the health of our nation doesn’t it???? And to jump on your FB page to see your cover page as ‘Nestle for healthier kids’???? You have got to be pulling our legs!!
“Is this back to school stand your way of supporting healthier kids????”
Nestle responded to the post saying: “Thanks for taking the time to share your feedback with us. We’ll do out best to address each point you’ve raised.
“As you can see in the main image at the top of the banner, we’re highlighting products like Milo ready to drink, Uncle Toby’s Muesli bars, and Maggi noodles as options for the lunchbox. We’re not too sure which store this is, but we don’t make gummy worms. The placement of these products may come down to your local store, and we appreciate you bringing to our attention.
“Products like Nestlé Sweetened Condensed milk or Baker’s Choice Choc Bits are staples for the pantry for recipes like Chocolate Chip biscuits etc. We’re not suggesting them as an everyday food, but they do come in handy for parents making a batch as a treat for the lunchbox or after school.
“We stand by Milo as a great way to not just encourage children to drink milk, but to boost energy, protein, calcium and other vitamins and minerals in their diets.”
An unimpressed Adelaide mum and blogger recently shared this image from her local supermarket as well.
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