One of the greatest debates raging around Aussie tables is ‘which Shapes flavour is the best (and worst?).’ So Arnott’s, the biscuit makers who produce Shapes, has commissioned research to find the ultimate flavour winner.

The results of the YouGov/Galaxy poll reveals once and for all, our favourite Shapes flavours.

And the winner is….(drumroll, please)…


Yep, that’s right the iconic BBQ Shape took pole position in the flavour stakes with 15 per cent of the vote.

Nipping at its crunchy heals was Pizza, who narrowly missed out with 14 per cent of the vote.

Chicken Crimpy limped into third place with 12 per cent and Cheddar crumbled into the fourth spot with a piddling 9 per cent.

The survey was conducted to coincide with footy finals season, as according to Arnott’s, there has been “a consistent uptick in Shapes sales during footy finals month over the past three years.”


Footy Fever

The Shapes rivalry is rife within our different states. For rugby league states of Queensland and New South Wales, chicken crimpy is a favourite. While AFL-lovers Victoria and South Australia will pick Barbecue first. Western Australia clearly likes to separate itself from the pack, opting for Cheddar as their number one flavour.

Age also plays a part in our taste preferences. Millennials and Gen X’s are loving their Pizza flavoured Shapes while Baby Boomers can’t live without Cheddar.

I personally am a Pizza flavour fan and can’t actually fathom how barbeque got the nod.

How about you? What’s your favourite Shapes flavour? Tell us in the comments below.

More On Mouths of Mums


  • I was crazy for pizza Shapes back in the day. I never understood why chicken was so popular.


  • I love the cheese and bacon and now its the new Vegemite.


  • BBQ, Pizza and Crispy Chicken although we rarely buy then due to all the artifical colours and flavours.


  • My fav for the whole family is chicken crimpy shapes.


  • Unfortunately they all have high salt content. Not suitable for diabetics . This out on so many treats and food with high salt content makes some of them very ill.


  • We love pizza flavour.


  • Barbecue is definitely the winner! I’m so glad that they brought the original flavours back too.


  • Definitely am a Pizza fan. I loved it when they brought out Shapes with more flavour. I was so disappointed when they went back to the original recipe.


  • We love pizza and crimpy chicken, an absolute must have pantry staple in our house.


  • The favourites in our house are Barbecue, Chicken Crimpy, Cheese. Pizza is on the no-go list – I never buy them anymore!! The Vegemite version are very moreish, too.


  • Of course BBQ is the winner. I do hope they didn’t spend money on this though. There are more important things in life! ????


  • Pizza is our favourite, followed by Chicken Crimpy and Barbecue. Least fav is definitely the Savoury…. a really unexciting flavour….


  • My family all love the nacho cheese flavour the best. But also the good old bbq flavour of course.


  • BBQ flavour is a definite favourite in our family and I would choose chicken crimpy next. We quite like all the flavours although I think the savoury flavour is our least favourite and one we do not really buy.


  • I think bbq is my favourite too but I mostly go by the green packet, never actually realised it was bbq!


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