A young man is outraged after finding a plastic Coles Little Shop Mini Collectable washed up on his local beach.

Tyson Jones posted a picture of one of the Coles collectables he claims he found washed up on Buddina Beach in Queensland, while walking his dog.

“As usual I collected any signs of plastic and fishing material along the high tide line when I came across the Coles product,” Mr Jones told Yahoo7.

“When I first heard about the promotion I thought to myself how long would it be before these items started ending up in our ocean and surely enough in no time I was picking one off my local beach.”


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“When the planet is already faced with the prospect of a greater mass of plastic than fish in our ocean by 2050, you introduce this totally useless/none valuable/non-biodegradable item into our community,” he wrote.

“What message are you delivering to our children when the rest of the world makes efforts to combat the effect of global environment degradation, your marketing team comes up with this genius idea?”

His post has been shared more than 2000 times and has more than 6300 reactions since he shared it last week, but it has left many divided as to whether the public should specifically be pointing the finger at Coles.

Coles has previously said its collectables used plastics, which are fully recyclable, including its packaging, as part of a new initiative.

“The Little Shop campaign only runs for a limited time and customers are able to recycle the wrappers at their nearest store through our in-store REDCycle program,” a Coles spokesperson told Yahoo7 News.

Tyson has added in another post, “Just because a product may be recyclable, it does not mean it is biodegradable and if it ends up anywhere other than the yellow bin, chances are it’s going to circulate our planet for quiet some time.

He added, “I am not saying that plastic production should be completely stopped, everything in our society contains some traces of the material, however, both companies and individuals need to start taking small steps to decrease their use of single use plastic.”

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  • It many genuinely have been dropped out of a child’s pocket the same as any small toy could be. It is surprising what some children use as decorations on sand castles too. Some responsible parents make sure children demolish their sand castles so nobody can hurt his/herself on it. Children don’t always pick up the extra bits they are playing with. We’ve witnessed that a few times – even spoken to parents on one occasion when their kids left a lot of toys on the beach.

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  • Maybe a little child placed it on the beach for someone like Tyson, who looks as though he could probably do with some Dettol Soft Skin soap on his hands.

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  • Wow! Eagle eyes to spot that on a beach!

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  • It’s no different to any other small toy eg Lego.

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  • Cole’s are creating more problems for the planet, it is different from other plastic toys because they are using it as a promotion and promoting big brands to kids. More thought needs to go into future promotions.

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  • These plastic items are ridiculous. We haven’t got any as i really don’t need more crap in my house & I freak out that my youngest will put it in her mouth and choke. I thought they were meant to be biodegradable. If not what was the point of getting rid of plastic bags & introducing more plastic

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  • It is so tiny that you that the dog could have swallowed it

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  • I don’t see the difference with other toys and many other products. This is the world we live in. We might not agree with all what is happening and choices being made by companies and governments, but we don’t win much with outrage.

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  • would he be posting on social media if it was a barbie doll or toy car?Nope just another person wanting their 5 minutes of social.media fame


    • The outrage about Coles minis simply bemuses me!

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  • A kid probably had it at the beach and lost it.

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  • They are no worse than other toys. You don’t have to collect them and if you find one you could sell it and put the money towards the charity of your choice but I doubt many will get thrown out with the prices they go for.

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  • Agree 100% these things are ridiculous.

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