I love this hair dye. It’s a good price and easy to apply. I do it myself with no fuss and my hair was left silky smooth and a very natural beautiful brown. Absolutely recommend.

We all know we won’t end up looking like the perfect lady on the box however I continue to be let down with the dreaded red pigment I am a beautiful red head

I buy this colour regularly. My natural hair colour is dark brown..and is dark brown at the moment..but prior to that, I had my hair completely bleached blonde. Blonde has a way of creeping back through my colour, so this dye clings to that and gives me a really nice but subtle two tone effect. It’s not recommend for black hair, but even so, I find that it gives it s really nice shine. Easy to use. Simple clear instructions..not too irritating to a sensitive scalp.