I thought this toothpaste tasted absolutely terrible – worst toothpaste I’ve ever tried! It wasn’t even worth sticking out the taste and texture from the foaming long enough to see results. I bought another toothpaste a few days later I had to stop using it asap. Also not a fan of the ingredients I’ve now opted for a natural toothpaste instead that works wonders. Will never buy any Colgate toothpaste products ever again.

I’m not sure it worked much at whitening my teeth but it had a nice taste and I like the shorter fatter tube style. Less wastage.

I bought this just recently to try I like the taste and I believe it may have helped whiten my teeth a little bit happy

It cleans your teeth as a toothpaste, but I didn’t really notice much of a change and especially not an optic white colour difference.

I have tried this toothpaste for staining on my teeth in between teeth cleans it was recommended by my dental hygienist it does a really great job and I would highly recommended this toothpaste.

The Colgate Toothpaste Optic White Enamel White is just another toothpaste. It is expensive and doesn’t even do what it says it does. Won’t buy again

This toothpaste has a quite strange taste and texture, not repulsive, but not that pleasant. It doesn’t do what it states it does either.