NEW figures show men are choosing to send champagne, chocolate and luxury hampers instead of red roses this Valentine’s Day.
Statistics from Australia’s largest hamper supplier, The Hamper Emporium, show sales are up a staggering third on this time last year.
“Men are realising for less than what they spend on a dozen long-stemmed red roses they can spoil their loved one with a huge box of treats that they can enjoy as well,” The Hamper Emporium CEO Emily McWaters said.
Latest delivery stats show hampers are being delivered for as little as $79 while a dozen long-stemmed roses cost upwards of $129.
“For the same money as long-stemmed roses, men are sending hampers full of champagne, gourmet food, skincare and other luxury items that can’t be bought in stores.”
Australians spend $23 million on Valentine’s Day – $3.2 million of that traditionally on flowers.
“While roses are undoubtedly a symbol of romance, men are realising hampers deliver a romantic experience.
“We’ve seen a dramatic increase in the number of men sending hampers to their loved ones in the past five years with sales up an astonishing 450 per cent.”
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