Target praised for using "real women" models

Target wins the internet with its latest catalogue.

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Target’s Facebook page has been inundated with people applauding the retail store’s latest Summer catalogue which features women of all shapes and sizes, something Target Spokesperson, Kristene Reynolds is more than happy to see according to News Limited.

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“We’re thrilled with the amazing response that has been generated on social media for the new swimwear catalogue as we are continuously committed to promoting diversity and celebrating all women,” Reynolds told News Ltd.

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“In August of this year we launched the Every Body campaign with the introduction of size 16 mannequins in store and women of all shapes and sizes across our TV, digital and print campaigns. Both initiatives are small but vital steps in continuing Target’s promise to make quality style and fashion not only more affordable but also more accessible and relevant for women.”

I think they nailed it. So great to see!

Share your thoughts below.

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25 Comments

- - meedee said
  - 06 Dec 2021
    11:30 am
There should be a lot more thne this.

- - ella12 said
  - 02 Feb 2016
    3:59 pm
All the other fashion brands need to get on board now.

- - coastalkaryn said
  - 01 Feb 2016
    7:55 pm
LOVE it – stunning women embraced by the media. Perfect, thanks Target

- - aprilb1 said
  - 23 Jan 2016
    9:38 am
Its a great way to see how their clothing look on all different shapes and sizes

- - linaianna said
  - 02 Jan 2016
    10:46 pm
Well done target a lot more stores should do the same

- - mum888 said
  - 24 Dec 2015
    9:27 pm
I love Target ( we used to call it Tasche ) because it is the only store that sells short length pants and jeans. The length is perfect for my height .Also the introduction of Danni Minogue Petites collection was great and allows not so tall people to still enjoy clothes. Thank you .

- - rachelvk said
  - 22 Dec 2015
    5:18 am
This was a great campaign. Well done Target!

- - mom94125 said
  - 10 Dec 2015
    8:49 am
yep good! this is a realistic approach that obviously would work! they are showing that everyone is included and catered for.

- - mom83217 said
  - 07 Dec 2015
    4:30 pm
I was pleasantly shocked. Good on you Target. I hope all the praise this has sparked is picked up by all of the other stores who use the models with the perfect figures in their campagns.
Good on the courageous models too.

- - rovermum said
  - 07 Dec 2015
    1:35 pm
I did notice the range of models when I received the recent catalogues. Well done Target for showing real people in your marketing.

- - Nas01 said
  - 07 Dec 2015
    10:27 am
It’s fantastic when real life relatable models are used. It promotes positive body image and I think all magazines, catalogues etc need to follow suite.

- - mom101628 said
  - 06 Dec 2015
    9:41 pm
It’s great to see what that swimwear will really look like on your figure instead of having to guess.

- - BellaB said
  - 06 Dec 2015
    7:57 pm
Yes, it’s nice to see a mix of people.

- - mom90758 said
  - 06 Dec 2015
    3:33 pm
This way a lot of women will feel “normal” and confident about themselves again. I love it too!!
- mom93821 replied
  
  07 Dec 2015 , 6:15 am
  Exactly – ‘normal’ bodies. Now they just need to be more inclusive too.
- - mom93821 said
  - 06 Dec 2015
    9:03 am
Good on them and great to see a woman with grey hair. All shapes and sizes and natural hair colour too!