Westfield Bondi Junction is now home to a major flagship LEGO store!

Westfield Bondi Junction is now home to a major flagship LEGO store, which opened on Thursday 21 March, thanks to an agreement between Alceon Group and The LEGO Group. Families will be able to participate in an interactive and engaging LEGO experience in every corner of the 300sqm store, situated over two expansive levels.

The Sydney store will become part of a global set of inspiring LEGO® retail experiences – with other iconic stores operating worldwide from London to New York and Shanghai. The landmark store will provide inspiring, interactive experiences for enthusiasts of all ages, with a focus on inspiring creativity.

The store showcases a variety of unique features, including those which draw inspiration from Sydney landmarks, including a wall mounted LEGO® Opera House and Harbour Bridge mosaic.

Interactive Fun

The shop features many unique, hands-on interactive brick experiences. These include Build-Your-Own Minifigure™ stations with thousands of combinations – including heads, legs, torsos, hairs, hats and accessories – and a signature
LEGO® Pick a Brick Wall featuring countless combinations of bricks to choose from.

Who Wants A LEGO Party?

The store also features exciting new LEGO® experiences such as a dedicated area designed specifically for children’s parties – The Brick Cave – and custom LEGO® brick engraving service for personalisation.

Highlights within the LEGO® Certified Store at Westfield Bondi Junction include:
– Larger–than-life bespoke 3D models including a 1.5m shark guy
– LEGO® Play tables providing children the opportunity to get creative and build whatever they imagine
– Two floors of LEGO® products, including hard-to-find products such as the new LEGO® Mustang set.

An Exciting Step

The store also includes the brand’s famous ‘pick-a-brick’ wall, as well as a number of unique 3D models inspired by iconic Sydney landmarks.

Claus Kristensen, LEGO vice president and general manager for Australia and NZ, said that the opening of the store is an exciting step for the brand. “2019 is an exciting year for LEGO,” he said. “It’s exciting that we will have a place for LEGO fans to come and experience our brand in Sydney as we continue to develop the builders of tomorrow.” March is definitely LEGO’s month, with the second movie in the franchise set for release on the 21st.

legostorebag (1)Shoppers will find the new store on Level 3, Oxford Street entrance, Westfield Bondi Junction.

Will you be paying a visit to the LEGO store at Bondi Junction? Tell us in the comments!

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  • I wish I was closer. My little ones love lego!!

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  • LOVE Lego. Wish the Melbourne Lego store was closer to us. Would love to go

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  • What a magnificent experience this would be. I would have loved a LEGO store in Melbourne when my son was younger.

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  • My kids would love this, I’m sure.

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  • Oh man, we are so doing this next time we’re in Sydney!

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  • I hope it’s better than lego land in melb. It was really poorly planned out.

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  • I’d love to visit!

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  • Good news for Sydneysiders. Sounds great.

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  • How fun! But it’s so far away so we probably won’t go anytime soon.

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  • No, I can’t see me going any time soon. You can buy a Lego from so many different stores, I have to wonder how long a Lego specific store will keep its doors open for. Unless it has special offers or activities in store or you can buy products cheaper then elsewhere. I’m not sure we really need this

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  • It sounds like a lot of fun though l don’t live in Sydney!

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  • When I would happen to be in Bondi and bump into this store, then yes I would pay it a visit. But I don’t come often in Bondi, so no I’m not gonna travel for it.

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  • Great for Lego fans, no need to travel overseas now. Worth a trip to Sydney? Maybe? Everything will be awesome.

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  • It will be very popular for sure! I hope there will be more opening up around the country too.


    • I agree, time will tell how well the Sydney one does.

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  • Can’t believe how popular lego is

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