UK Mum films her five-year-old daughter’s rant about how ‘deeply frustrating’ it is that stores Halloween costumes are not gender-neutral.

Poppy Lambert-Harden was shopping with her mum last week when she discovered that her favourite outfits were in the boys’ section of her local store for the second year running, shares Daily Mail.

The observant child had the same problem last year and was forced to buy a skeleton costume from the boys’ section of the store, after complaining girls’ costumes ‘weren’t very scary or cool’.

Her mother Jesse, 38, captured the rant on video after the youngster proclaimed ‘I am so disappointed that this always happens’.


In the video clip, Poppy points out several Halloween-themed outfits that she likes and asks her mum why they are just for boys.

Poppy said: ‘Why are all the boys’ clothes in the boys’ section? Because I really like this. Because they’re really cool and funky.

‘It’s just I can’t buy them because they are in the boys’ section. But maybe you can change it.

‘I think [H&M] should definitely change it so some of the cool stuff’s in the girls’ section and some of the cool stuff’s in the boys’ section.

‘It’s really really hard for other people who really want one of the boys’ tops and leggings.’

Mum Jesse said: ‘It’s always the same issue in H&M. Poppy wanted to be a vampire but that costume was in the boys’ section. All the girls’ outfits are really pink and frilly.

‘She just wants to be a scary vampire, not a fairy vampire. She was indignant when she noticed again that the costume she wanted was in the boys’ section again this year.

‘I get very annoyed by it too. I was the same when I was little. All the girls’ outfits are witches or cats – they’re not realistic or very scary.

‘Before I pressed record, her rant was quite impressive. She said “this is deeply frustrating for me, I am so disappointed that this always happens.”‘

Poppy even wrote a letter to the store to express her concerns.

Last week we shared a letter to the Editor from a young girl who noticed something very sexist in her local paper. Read more here.

Who says you can’t buy from the boys section? Go for it! 

Share your comments

  • I have often bought clothes from the boys dept. for the girls and mens for me.
    Boys skivvies and T-shirts are often longer in the body than the girls are + often cheaper. Boys material used to be thicker for flannel shirts too. Nothing wrong with them under a jumper in the Winter. Boys T-shirts usually have sleeves that completely cover the shoulders where girls don’t. The same thing applies to boys track pants that I buy for the girls. They are sometimes thicker for Winter wear. have exactly the same ties in the waist etc.


  • I’d just buy from the boys’ section.


  • I can’t see the problem of buying a Halloween costume from the boys section. It may be something to do with the sizing but who cares as long as they get the outfit they like.


  • Seriously?!? What is stopping you buying it from the boys section? its not like a boys toilet where you aren’t allowed in there if you are a girl?!


  • Who says you can’t buy from the boys section ? I don’t understand the problem !


  • Nothing stopping her from buying from the boys section. I don’t see the problem ?


  • Who cares what section you buy from? I certainly don’t. I would have no problem doing it. Its really not that big of an issue, unless you make it one.


  • I think all Halloween costumes are gender neutral. You can go as a skeleton, a zombie, a pumpkin…….who cares what section the clothes are in, if you want it, go and get it


  • I would have just bought the clothing from the boys section. Good on her for being so young and taking a stand though.


  • I would assume its to make them easier for the parents to find? Buy whichever costume you want. Who cares what section its in.


  • For Halloween you can buy from the boy’s section if you are a girl,or not even if it Halloween!


  • Certainly no reason why you can’t buy from either the boys or girls section – but items such as Halloween costumes should be in their own section so not to gender stereotype!


  • I’ve bought in the boy section too, when looking for plain shirts with long sleeves.


  • She could still buy clothes from the boys section. I have sometimes purchased track pants for my daughter from the boys section because they have pockets and she wants pockets.


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