CADBURY has been slammed over an Easter egg packed with more sugar than a child should eat in 17 days.

The Dairy Milk Crunchie Ultimate Chocolate (570 grams) contains 330g of sugar.

Public Health England says four to six year olds should have up to 19g a day, reports The Sun.

Those aged seven to ten should only eat 24g and adults less than 30g.

Other eggs also slammed for high sugar content include the Maltesers Crunchy Easter Egg plus additional treats (271.5g sugar), Nestle Smarties chocolate egg with Smarties tube (261g) and the Cadbury Dairy Milk with Oreo large Easter Egg with two chocolate bars (195g).

The National Obesity Forum said: “These eggs are a real risk to health.”

easter egg cadbury egg

A leading psychologist is calling for kids to be denied Easter eggs until they are at least four.

Dr Becky Spelman is calling for age restrictions to be put on larger eggs to stop kids gorging on chocolate.

With a health crisis worsening, and Easter eggs being readily available at cheap prices, Dr Becky believes parents could be doing more bad than good for their kids.

She said: “Easter Eggs should be banned to any child under the age of four”, according to The Sun.

“Easter is the worst time of the year for millennial parents as it’s completely focused on getting a large amount of chocolate treats all at once.

“This is a nightmare situation for parents of this generation as they have no idea how to teach their children to delay their response to cravings.

“This leads children to binge and parents to let them binge as they have no idea how else to deal with the situation.

“Once a child starts overeating behaviour at a young age it’s very hard to turn things around for them in terms of food and their eating habits moving forward, leading to obesity from at very young age.”

She goes on to say, “Easter Eggs should be clearly marked with age restrictions. Larger chocolate eggs need to labelled as ‘not suitable for children below four years of age’ as children below four do not know how to regulate their consumption levels and it could lead to the start of a poor relationship with food.

“Leaving a child below 4 years old unattended with an Easter egg is risky in terms of consumption and how this will start to influence their future relationship with food.”

Recently a concerned mum warned parents about the dangers of children and solid Easter eggs. Read more on that HERE.

Doesn’t it come back to “everything in moderation?” What do you think? Does anyone actually sit and eat one of the big eggs in one sitting? Surely not!

Share your comments below.


  • It’s chocolate, of course it will have over the top sugar amounts. If parents are so concerned about the high sugar levels, either don’t let your kids pig out on it or buy the big eggs as share chocolates. Easter only happens once a year, let the kids enjoy it, just keep things a little under control

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  • It’s not marketed specifically for children though, is it? I mean, adults also buy and enjoy Easter eggs for themselves and share them. It seems kind of silly to get upset about Easter eggs being unhealthy. Surely nobody thought they were good for you? They’re seasonal, that’s as much of a “sometimes food” as it gets.

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  • This could be for a family to share? It would be fun to smash such a large egg.

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  • Aren’t parents supposed to be monitoring what their children eat? Could they not buy this item? Since when is it always everyone else’s fault and not your own. It’s about time parents started to be exactly that and say no occasionally

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  • It will be broken down and a child can only eat so much. Then the rest probably thrown away as other eggs will be there to eat too. It’s qualitynot quantity anyway. If you’re opposed don’t buy it.

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  • Portion sizes are getting too large! But at the same time, you’re not meant to eat an entire large easter egg in one sitting. Perhaps share it with the whole family, see how long you can make it last for – parents need to step up and guide kids into learning how to eat sensibly. That might also mean not purchasing something this size with an explanation OR if given this egg, explaining why they need to be sensible with eating it.

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  • I agree the sizes of eggs and other items are getting too large and ridiculous but you as a parent do not purchase these items or ration them out. I have always done that at easter time as they have too many well meaning gifts from family and relatives. That’s all you need to do. Find good hiding spots. Toddlers and four year olds don’t have money so that isn’t such an issue.

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  • I know parents who break them into small pieces, it it in a container in the top of the fridge and “ration” it. large ones last a few weeks….or even months. I actually bought some large ones one year that were a lot cheaper than the smaller ones not only by price but also by weight. We rationed them out.

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  • Just give it to your child a little bit at a time.

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  • Why would you let your child eat the whole thing in one go? I limit my kids Easter eggs they only get a couple a day. One bunny they get 3 days out of.

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  • English article. Can you even buy this egg in Australia?

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  • It won’t make any difference if they put an age restriction on Easter Eggs. People are still going to buy what they want to for children. I think it’s a stupid idea and one I definitely wouldn’t take any notice of

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  • If this egg was broken up and shared with all the family there would be no problem with too much sugar. It is only once a year that we indulge so outrageously in chocolate, where is the harm in that.

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  • Easter is one holiday/celebration a year. If this egg is an issue, don’t buy it. But, I don’t know of any kid that eats all their Easter Eggs at once anyway. I think it’s more the excitement of the eggs rather than eating them. We often melt them down for other things, or put them out for others to eat. I can imagine this large egg being broken down, put in a bowl, for everyone to share.

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  • Don’t buy it if you don’t want your kid to eat it SIMPLE….me on the other hand bring it on….especially for night duty munchie time.

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