Women are in shock after discovering a panty liner with the words “sexy and sensual” on the packaging.

Charity organisation, Share the Dignity, who is doing their bit to end period poverty, shared an image of the panty liners on their Facebook page asking other women what they thought about the packaging.

“So a girlfriend of mine bought these liners for her 8 year old daughter who just got her period.

“Hmmmmm the words “sexy and sensual” just don’t seem appropriate to be on a pad… what do you think should be on there? #sharethedignity #periods”

Their post has attracted nearly 800 comments and over 1000 reactions. People soon shared their thoughts and some absolute fantastic suggestion as to what should be on the packaging instead.

“I’m 31 & was still horrified when I saw this on mine.”

“What is sexy and sensual about bleeding once a month. Who ever thought of that might need a mental assessment.”

“OMG there is nothing sexy and sensual about sanitary products!”

“Basic instructions, face this way, don’t flush, be brave, it’s nothing chocolate can’t fix.”

“Info on cervical screening as the recommendations have changed . Maybe info on HPV vaccination. A reminder to check your boobs too & how. Domestic Violence helpline info.”

How about –
You got this
You are beautiful
Your are brave smart …..
You stuff young girls kinda need to.hear
Or how bout random joke or magic eye puzzles
Absolutely any thing but this !!”

“I’d love to see these products have useful facts about Endometriosis, Adenomyosis & PCOS – and ALL other gynecological issues, so that women can be informed & educated, especially as they sit there changing their pad for the 10th time that afternoon thinking “is this normal??”

Share your comments below

  • No it’s definitely not appropriate


  • Not appropirate for children no. If they were marketed to women it’d prob still be an issues. Women on their period can be very unpredictable, some may laugh whilst others get offended. You win some you lose a lot. I personally wouldn’t care if I saw it on my pads but wouldn’t be happy if my girl had it on hers


  • Very random


  • it wouldn’t have horrified me but would have been a good op to explain to my daughter that products made in china can be lost in translation sometimes haha


  • The other phrases are ok but sexy and sensual just doesn’t fit.


  • I’m not horrified, though it’s odd. Not as weird once you realise it’s surrounded by other trite phrases, though.


  • Very odd indeed. I just think it’s not appropriate at all.


  • Nope, doesn’t seem appropriate. Weird thing to think would be uplifting.


  • Strange adjectives for this product.
    How about no reliable and confidence for liners.
    Or no writing.


  • How very strange. Perhaps trying to empower women but perhaps needs to be done in a different way… ????


  • Ha ha, I certainly don’t feel that way at that time of the month. This is only one step away from advertising on pads.


  • woohh i never paid attention to that!

    • Me either – never noticed!
      Maybe marketing need to rethink this one!


  • Some of these messages are okay … but Sexy and Sensual is not one (if these are marketing young girls) ….


  • A few of the messages are very good and some may need a boost of self esteem or confidence. Some don’t feel they are beautiful or fabulous at all. Girls are getting their periods at a much younger age than the previous generations.


  • Odd message – is there any need for any message on a pad?


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